The importance of SEO
As technology continues to develop, so does the importance of implementing high-quality search engine optimization (SEO) into your website. This year, a reported 4.57 billion people used the internet, with 95% of people having regular internet access in the UK.
To grow a successful business in today’s world, you don’t only need an online presence, but an online presence that is ahead of the game, allowing you to appear higher in search engine ranking.
Here are our top 5 tips on exactly how to do this through SEO heading into 2021.
1. Your website must be mobile-friendly
In 2020, it is reported that over half of all internet traffic came through mobile phones, a figure is predicted to only increase going into 2021. As a result, the days of having the option of a mobile-friendly website are gone, as if your website isn’t, you could be losing more than half of your traffic to other sites.
If your website isn’t already mobile-friendly, it needs to be, as soon as possible.
2. Search engine AI is transforming
Artificial intelligence is growing in importance in many aspects of technology, and this trend is set to continue in 2021 through SEO. Since 2010 Google have been developing technology through a series of programs, and most recently RankBrain has been their desired tool in order to decide which content ranks highest in Google searches.
Factors such as click-through rate and average time spent on a page are believed to be important factors that RankBrain considers, meaning that if you can increase these, you increase your chances of ending up on the seemingly all-important first page of Google.
3. Produce video content
Video marketing is growing in importance, rapidly. YouTube has more than 1 billion users, 45% of people watch more than an hour of Facebook or YouTube video content in a week and 82% of Twitter users watch video content on the platform.
As a result of these stats, 87% of online marketers are already using video content – a trend that is set to continue, and you should seriously consider taking advantage of.
4. Image optimization is growing in importance
Leading on from video, image optimization is also going to be an important SEO strategy moving forward. In the near future, customers will use images to search for information, purchase products, and much more. In order to optimize your images to rank higher in Google searches, they need to be the higher quality, more relevant, and better labeled than your competitors.
5. Say goodbye to clickbait
Heading into 2021, many predict the death of clickbait content as search engine AI becomes more intelligent. High quality, engaging content will become of higher importance, as it will become more rewarding to post longer, more informative blogs and articles than before.
Linking this in with the fact that AI will detect click-through rates and the average amount of time spent on a page, as explained earlier, it looks as though producing quick and clever content will be dying, and spending more time on compelling reading for your customers will be rewarded highly.