Data Quality System

One thing that provides a dealership with huge potential for the future is the quality of the data it holds. Most dealership management systems collect data to a certain point but don’t really provide oversight and are limited in terms of fully utilizing this treasure trove of prospects.

Management is provided with alerts if information is not correctly handled or inaccurate which means full accountability from first data entry. In a world of stringent regulations and requirements when handling personal data, our system gives you the best opportunity to
have a compliant, verified base to venture forward with.

Our Data Quality System enhances the DMS (Kerridge) by taking client information one step further. The system ensures that the information is cleansed daily and any anomalies are directed back to the source for clarification and correction. Any information that does not match up exactly with what is held on record (to pre agreed criteria/ sets of rules) is immediately flagged (flagged up throughout the day-generally run twice daily, but is dependent on the dealers own preference) and an email automatically sent to the source of the discrepancy to report the inconsistency ( listing data quality issues/ corrections. Outstanding corrections are emailed to data champions or management as part of an escalations process – all ensuring accuracy/ completeness of data). This results in a valid, accurate record that can be used by all departments. Absolute gold for marketing departments.